It used to be that only publishing veterans knew the secrets to creating a successful book. But Bob Hughes and Michael Drew unearth what makes a book sell. They take you through everything from knowing your subject, to building your audience and identifying publishing models, to tracking sales and creating high-impact marketing and PR.
The publishing landscape has changed forever and the challenges facing authors have never been greater. If you are serious about becoming a published author, read Beneath the Cover from cover to cover –the odds will be stacked in your favor.
As a media and public relations expert, there is one question that I get asked more than any other and that is, “how do I become a published author and get everyone in the world to read it?” For me, answering that very complicated question just got a whole lot easier. Quite frankly there are a few ways to accomplish this goal but those game plans all encompass one name: publishing savant Michael Drew. Michael is setting the bar even higher to a new standard in publishing.
Beneath the Cover is an essential reading for any author who wants to learn how to navigate the maze of modern publishing. With their behind-the-scenes knowledge, Michael R. Drew and Robert J. Hughes can help any writer succeed in today’s hyper competitive marketplace.
Among the many publishing challenges, authors face becoming a bestseller may not be uppermost — but this is a critical element of any successful writer’s portfolio. As a bookstore sales professional who has worked on hundreds of bestseller campaigns, I’ve long known that books don’t sell themselves: It takes a lot of promotional effort and perseverance… Michael R. Drew and Bob Hughes have isolated the key ingredients authors can use to build their own success…