Platform Building

What is a Platform?

It’s commonly understood that a platform is either:

  • a raised flooring or other horizontal surface, such as in a hall or meeting place, a stage for use by public speakers, performers, etc.
  • a body of principles on which a person or group takes a stand in appealing to the public; a program.

In today’s multimedia world, people now realize that your platform is the sum total of how you communicate with the world. It is all the physical and digital assets (website, social media, books, apps, store locations, communities) that help you amplify and multiply your message.

Your platform is your ability to be heard, understood, and move people to take action.

The team at ProFluent is made up of platform-building experts who can assist you in building a platform that cannot be ignored.

Building a Platform Today

Just because you have a website, a book and a social media presence, it doesn’t mean that you have a platform. All these pieces must work together in unison to maximize your ability to be heard, understood, and to persuade.

It was once relatively easy to use a platform. You erected a stage, hooked up a microphone and shared with your audience.

In today’s high-speed society, our attention and time are limited, and each of us is bombarded with media, content, and advertising everywhere we look, scroll, and tap. It seems everyone begs for our attention.

And we are more distracted than ever. Gadgets, games, and apps are everywhere. We have more music, television channels, radio stations, podcasts, books, websites, articles, magazines than ever before. More news sites, blogs, and, of course, Facebook, Twitter, Instagram, and LinkedIn, not to mention the latest social media app of the month.

That is the environment where your voice is competing with others, so what you say, how you say it, where and when you say things matter.

Because you can’t be everywhere at once your platform must provide visibility into your message and your brand for whoever seeks it. Your platform must also amplify your message to reach others by taking advantage of social media sharing, media channels(offline and online), and other engagement tools. Finally your platform must help you create connections with your followers and fans, and help them forge connections with each other.

Your Platform must be designed for maximum efficiency, it must effectively amplify your voice to reach the maximum number of people. Then your message, when heard must be understood, and finally, your message<link to Voice> must move people to take actions that will help you realize your ultimate goal.

The Platform-Building Process

The secret to building the most effective platform begins with a process called Uncovery.

Through Uncovery we work with you to lay out a path for your audience taking them from interest in your subject matter to buying your products, and from purchasing your products to becoming clients. Some of your prospects will plunge in on their own and follow the path.

But to enjoy as much success and increased business as possible, you need strategies for every scenario so you don’t leak prospects, customers, and clients. Your platform must have the right functionality to take you to where you want to go.

Next use messaging tools and process like Persona Architecture to maintain a consistent voice that’s optimally appealing to all of your customer segments and types. This reduces friction, increases conversion, and decreases cost per acquisition.

The product of uncovery is a real-world plan to build your platform and an execution timeline. Finally, we work with you to execute your platform strategy.

Build a Better Platform

ProFluent works with clients to build smart and efficient platforms to build and grow their businesses and brands. If you are not being heard, or if your message is new and are starting at the ground level you will find a service that meets your needs and budget.

Let ProFluent show you what we can do for you and your vision. When you contact us expect a prompt response as we first want to help you find the answers you seek. We will never harass you with sales pitches and decks and we won’t share your data with anyone.

What Clients Are Saying

"How do you make the New York Times, USA Today, Wall Street Journal and best-seller lists without advertising, national bookstore distribution, a major publishing house, radio interviews, television interviews, or print interviews? Listen to Mike Drew. We’re thrilled we did."

"Michael Drew helped me build a marketing campaign, so I sold 22,000 books in the first two weeks. We stayed on the bestseller lists–New York Times, plus Wall Street Journal, Business Week, USA Today, Amazon. Michael stuck to everything he said he would do, from his writers, who are fantastic, to his great project management team who excelled in terms of clarity and keeping things moving. They over-delivered, and it was worth every penny."